Not true that only large companies have products that can be 'live' in this arena, but many of the specific product at a small company can also produce 'victory' in World Cup events. we take an example, why traditional herbal products are not introduced to the audience at the World Cup event, remember not a few foreigners who likes and hobbies of traditional herbal drink made in Indonesia (Java). handicrafts from small businessmen in Indonesia, consider for a moment to transform ordinary products produced so far, a specific product associated with the World Cup, for example: key chains, hats, jackets, slippers, traditional fans, and many more. of course this will bring financial benefit that is not small. only a small businessman has not always take advantage of world cup event to event promotion of their products, including a variety of snack food products, which could create an international taste to strangers, such as: getuk, banana jam, dodol, where food can be packaged in an instant . not imagine how great results can be achieved if the promotion of this model can be established optimally. some of our state's local products of any kind opportunity to become an international product, it's just not be realized with both, by the government or employers concerned.
In a world cup event, people from all over the world trying by all means come to witness the event and spend a lot of money, regardless of them from any social class. even many of them four years earlier had saved diligently, in order to have enough money to come and watch their favorite teams directly compete.